Iberostar Hotels & Resorts
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Iberostar Group is a 100% family-owned multinational Spanish company, who for more than 60 years has been dedicated to tourism. The main line of business is Iberostar Hotels & Resorts with a portfolio of over one hundred 4 and 5-star hotels in 16 countries, and a global workforce above 34,500 people of 91 nationalities. As a leader in quality, Iberostar Group promotes differentiation in the customer experience through constant product innovation and digital commitment. The company has positioned itself as an international benchmark in responsible tourism by promoting a more sustainable business model focused on the care for people and the environment, and boosting circularity policies. It pursues its own 2030 Agenda aimed at eliminating waste, neutralizing carbon emissions and improving the health of the ecosystems surrounding its hotels, among other targets. The Wave of Change movement reflects this commitment and the company's effort to share it with all of society.
Leading in responsible tourism, the Iberostar portfolio offers over 20 destinations worldwide. From award-winning beaches to bustling cities, there is a destination for each guest.
At Iberostar, we've become an international benchmark in responsible tourism, leading with purpose through four pillars that are weaved into every layer of our all-inclusive resorts.
Photo: Iberostar Hotels & Resorts guest enjoying the water
Wave Of Change
The essence of Iberostar has always been the ocean, with our beginnings in the Mediterranean island of Palma de Mallorca and with over 80% of our resorts being oceanfront. As such, the conservation and protection of the ocean is essential to us. Wave of Change is a pioneering initiative to reduce the use of plastics, to promote responsible consumption of seafood and improve coastal health.
We happen to be huge proponents of health and wellness. For the mind and body, our Aliveness concept invites you to disconnect from your day-to-day and reconnect with yourself, your loved ones and the environment around you. Through activities and entertainment, such as sunrise and sunset beach walks, social hours and local cuisine cooking workshops, guests discover new aspects of themselves.
Encompassing our Honest Food philosophy, guests will experience all-inclusive culinary delights engineered by an Iberostar nutritionist that incorporate healthy, locally sourced and seasonal ingredients. Responsible sourcing and sustainability are key in the preparation process to ensure the highest quality gastronomic experience. Whether eating seasonal lobster or a craft burger by the pool, dishes are prepared daily by our acclaimed chefs.
Photo: Iberostar Hotels & Resorts guest enjoying Honest Food
With our properties that meet our high Family Suitable criteria, Star Camp features an environment for kids to play and learn unlike any other kids club. Based on the approach of multiple intelligences, which advocates building intelligence through the interrelation and cooperation between people, Star Camp is divided into three different age groups, each with its own exclusive space: Monkeys (4-7 years old), Dolphins (8-12 years old), and Eagles (13-17 years old). Each group has unique educational and recreational activities, over 140 of them, all in the same educational orbit of Wave of Change.
Leading Responsible TourismFor over 60 years we have been operating with the highest standards, and now in times of COVID, we are enriching and strengthening our procedures and protocols with a holistic view, scientific rigor and without taking a step back in caring for the ecosystem. Now more than ever, we need responsible tourism that cares for people and is committed to creating healthy environments. We want to look after everything to protect our employees and our customers. And we do this a unique way, following science to ensure health safety without giving up our commitment to circularity policies as part of the Wave of Change movement to protect the oceans and environment. We have incorporated a Medical Advisory Board, made up of biologists and doctors specialized in public health in the tourism industry.
Iberostar continues to work on a series of actions towards:
- Health for all our destinations
As well as our commitment to:
- Take care of guests
- Commercial partners
- The environment
How We Care is a new form of collective caring, which has brought forth more than 300 actions for rooms, restaurants, pools and properties that offer an even personalized and secure vacation experience.
A new Medical Advisory Board, composed of a team of public health and safety experts, and in cooperation with our Sustainability Office, will contribute its experience and specialized knowledge to face the new tourism challenges in health security.
We have developed measures to take care of employees and guarantee the customer experience, implementing new procedures in restaurants, at check-ins, among others.
The objective is to make guests feel more secure than ever, so concerns can be put aside and will thus feel comfortable to enjoy themselves.